25+ Clean Beauty Brands For Your Green Shopping List

Are you looking for some clean beauty brands to incorporate into your beauty routine? 

Lately, there’s been a huge shift in the beauty industry towards cleaner, more natural products.

Gone are the days when shoppers were willing to sacrifice their health and the environment for the sake of beauty.

Instead, there is a growing demand for products that are not only effective but also safe, sustainable and free from harmful ingredients. This shift has given rise to the phenomenon known as clean beauty.

Clean beauty brands are gaining traction for several compelling reasons. With access to more information than ever before, people are becoming more mindful about what they put on their skin and are scrutinizing ingredient labels like never before. The rise of social media and influencer culture has also played a significant role in the popularity of clean beauty.

As influencers share their skincare and makeup routines with millions of followers, they have the power to influence purchasing decisions and shape trends. Many influencers are advocating clean beauty, showcasing products that are free from parabens, sulfates and other harmful chemicals.

Clean beauty means using products that are made with natural and safe ingredients, free from harmful chemicals and toxins.

Whether you’re new to clean beauty or a seasoned enthusiast, here are 25+ amazing clean beauty brands to explore on your next shopping spree, plus a list of ingredients you may want to avoid in your products, especially if you have sensitive skin.

*this post may contain affiliate links*

What Is “Clean Beauty”

Clean beauty refers to skin care, makeup, haircare and personal care products made with non-toxic, natural and ethically sourced ingredients. These products are formulated without potentially harmful chemicals such as parabens, phthalates, sulfates, synthetic fragrances and other harmful additives.

Clean beauty brands prioritize transparency, sustainability and safety, often using organic or plant-based ingredients to create products that are effective and gentle on the skin. The term “clean” in clean beauty shows a commitment to purity, health and environmental responsibility and is targeted to those looking for safer and more sustainable options to conventional beauty products.

What Ingredients To Avoid In Beauty Products

Avoiding harmful or irritating ingredients in your beauty products is essential for the well-being of your skin and overall health, as well as the environment in some cases. Ingredients that are not considered “clean” for beauty products include:

1. Parabens: Used as preservatives in many cosmetics and personal care products, parabens have been linked to hormone disruption and have been found in breast cancer tissue, though no causal relationship has been established.
2. Phthalates: These chemicals are often used to soften plastics and are found in many fragrances, nail polishes and hair sprays. Phthalates are known endocrine disruptors and may have adverse effects on reproductive health.
3. Sulfates (SLS/SLES): Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are surfactants commonly used in cleansers, shampoos and toothpaste to create lather. They can be harsh on the skin and may cause irritation, especially for those with sensitive skin.
4. Formaldehyde: Often used as a preservative in cosmetics and hair products, formaldehyde is a known carcinogen and can also cause skin irritation and allergic reactions.
5. Synthetic Fragrances: Synthetic fragrances may contain a cocktail of chemicals, including phthalates and other potentially harmful ingredients. They can cause skin irritation and trigger allergic reactions in some individuals.
6. Mineral Oil: Derived from petroleum, mineral oil is commonly found in skincare products as a moisturizing agent. However, it can clog pores  for some and create a barrier that prevents the skin from breathing, leading to acne and other skin issues. 
7. Triclosan: Found in some antibacterial soaps and toothpaste, triclosan has been linked to hormone disruption and may contribute to antibiotic resistance.
8. Silicones: Often used in hair care and skincare products to create a smooth texture, silicones can create a barrier on the skin that may trap dirt and bacteria, leading to breakouts. Also, some silicones are non-biodegradable and can accumulate in the environment.
9. Propylene Glycol: Used as a humectant and solvent in cosmetics and skincare products, propylene glycol can cause skin irritation – try to avoid it if you have sensitive skin.
10. Ethanolamines (MEA/DEA/TEA): These compounds are used as emulsifiers and pH adjusters in cosmetics and personal care products. They can be irritating to the skin and eyes and may also react with other ingredients to form potentially harmful compounds.

These are just a few examples of ingredients that are often considered “unclean” in beauty products. It’s important to read ingredient labels carefully and do your research to make informed choices about the products you use on your skin. Choosing clean beauty brands that prioritize natural and safe ingredients can help minimize your exposure to potentially harmful or irritating ingredients.

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32 Great Clean Beauty Brands To Try

1. Burt’s Bees: Known for their natural lip balms and skin care products, Burt’s Bees offers a range of clean and affordable beauty essentials.
2. Alima Pure: Offering high-quality mineral makeup products, Alima Pure is committed to using clean and non-toxic ingredients.
3. ILIA Beauty: With a focus on clean, skin-centric makeup, ILIA Beauty creates products that enhance natural beauty without compromising on performance.
4. Juice Beauty: Harnessing the power of organic botanicals and fruit stem cells, Juice Beauty’s skin care and makeup products are clean and effective.
5. W3LL PEOPLE: This clean beauty brand offers a range of makeup products that are free from harsh chemicals and synthetic ingredients.
6. The Honest Company: Founded by actress Jessica Alba, The Honest Company offers a variety of clean and eco-friendly beauty and personal care products for the whole family.
7. Kosas: Known for its clean and chic makeup products, Kosas offers a range of lipsticks, blushes and foundations that are free from parabens, phthalates and other harmful ingredients.
8. RMS Beauty: Founded by makeup artist Rose-Marie Swift, RMS Beauty is known for its luxurious, clean and organic beauty products.
9. Yes To: Yes To is known for its line of clean and affordable skincare products made with natural ingredients like tomatoes, cucumbers and charcoal.
10. Cocokind: With a focus on simplicity and sustainability, Cocokind creates clean and affordable skin care products that are suitable for all skin types.
11. 100% Pure: True to its name, 100% Pure offers skin care, makeup and hair care products made with only natural and organic ingredients.
12. Herbivore Botanicals: This clean beauty brand crafts skin care products using plant-based ingredients and essential oils, free from synthetic fragrances and dyes.
13. Pai Skincare: Formulated for sensitive skin, Pai Skincare offers clean and gentle products that soothe and nourish the skin.
14. Tata Harper: Known for its farm-to-face approach, Tata Harper creates clean and luxurious skin care products using natural and organic ingredients.
15. Beautycounter: Committed to safety and transparency, Beautycounter offers a wide range of clean beauty products, including skin care, makeup and personal care items.
16. True Botanicals: Using innovative formulas backed by science, True Botanicals offers clean and effective skin care products that deliver visible results.
17. Ursa Major: Made with natural and organic ingredients, Ursa Major’s skin care products are designed to cleanse, hydrate and protect the skin.
18. Indie Lee: Inspired by the founder’s journey to clean living, Indie Lee offers skin care products that are free from harmful chemicals and toxins.
19. Odacité: This clean beauty brand creates potent skin care serums using pure, high-quality ingredients sourced from around the world.
20. Acure: Acure offers clean and cruelty-free skin care products formulated with plant-based ingredients, such as argan oil, kale and chlorella.
21. Alba Botanica: Alba Botanica specializes in clean and cruelty-free skin care and hair care products made with plant-based ingredients, such as aloe vera and coconut oil.
22. SheaMoisture: SheaMoisture is known for its clean and ethically sourced hair care products made with natural ingredients like shea butter, coconut oil and African black soap.
23. Merit: A minimalist beauty brand that offers a curated line of natural and organic products, free from over 1,400 potentially unsafe ingredients.
24. Ere Perez: A sustainable beauty brand that creates eco-refillable compacts and multipurpose products with minimal, ethically-sourced ingredients.
25. Winky Lux: A clean, vegan makeup and skin care line with a whimsical, fun feel.
26. ATTITUDE: Produces clean, performance-proven home and beauty products in eco-conscious packaging.
27. Saie: This brand has rigorous makeup ingredient standards, avoiding over 2,000 ingredients that are considered harmful or toxic.
28. Iris & Romeo: This brand combines skin care and makeup, offering multitasking products that are free from synthetic fragrances, dyes and other harsh chemicals.
29. Youngblood: This brand is known for its natural and organic ingredients, offering a range of products that are free from harsh chemicals and toxins.
30. Rahua: This brand uses Amazonian ingredients and sustainable practices to create a line of natural haircare products that are gentle and effective.
31. Innersense Organic Beauty: This brand offers a range of organic and natural haircare products that are free from harsh chemicals and artificial fragrances.
32. Sienna Naturals: This brand’s products repair hair health, starting at the root. Their dermatologist-tested formulas are safe and non-irritating.

With so many fantastic clean beauty brands to choose from, you can feel confident that you’re making healthier choices for your skin and the environment.

Whether you’re in need of skin care essentials, makeup must-haves, or hair care favorites, these brands have you covered with clean and effective products that prioritize your health and well being.

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