Want high-end makeup looks without the high-end price? Who doesn’t!!!??
I personally love finding budget-friendly makeup to use, because why pay more for makeup when you can find affordable options right at the drugstore?
In 2025, beauty lovers on TikTok, Instagram, and the most popular beauty blogs are buzzing about affordable makeup dupes that work just as well as their luxury counterparts.
From primers to lipsticks, foundations to brow gels, these budget-friendly products deliver the same vibes, quality, and style for a fraction of the cost.
Here’s a roundup of the best makeup dupes trending this year for anyone looking to slay their makeup game without breaking the bank!
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Best 2025 Makeup Dupes To Add To Your Makeup Bag!
1 . e.l.f. Power Grip Primer ($10) vs. Milk Makeup Hydro Grip Primer ($38)
Why it’s a great makeup dupe: Both are gel-based primers that hydrate the skin and help makeup stay in place all day with their high-grip formulas. The e.l.f. version uses hyaluronic acid, like Milk’s, to smooth and moisturize, giving a dewy finish at a fraction of the cost. TikTok users rave about its grippy texture, calling them nearly identical!
2. Maybelline Lifter Lip Gloss in Pearl ($7) vs. Fenty Beauty Gloss Bomb in Diamond Milk ($20)
Why it’s a great makeup dupe: Both glosses give a shimmery, clear finish perfect for Y2K-inspired looks. Maybelline’s formula is non-sticky and hydrates lips, mimicking Fenty’s glossy, plumping effect. This makeup dupe is a favorite among Instagram makeup influencers for lips you can see shimmer from space!
3. NYX Tame & Frame Brow Pomade ($8.50) vs. Anastasia Beverly Hills Dipbrow Pomade ($21)
Why it’s a great makeup dupe: These brow pomades have a creamy texture and long-lasting formula for sculpted brows. NYX offers a similar range of shades and staying power, making it a go-to for TikTok makeup artists looking to save money without sacrificing quality.
4. LUNA MAGIC Park Ave Bullet Lipstick ($12) vs. MAC Velvet Teddy ($22)
Why it’s a great makeup dupe: Both lipsticks deliver a warm, neutral shade with a smooth, weightless feel. LUNA MAGIC’s version is a TikTok favorite for its rich pigment and budget-friendly price, closely matching MAC’s iconic nude tone.
5. LUNA MAGIC Havana Bronzer ($10) vs. NARS Laguna Bronzer ($40)
Why it’s a great makeup dupe: This bronzer gives a sun-kissed, warm glow like NARS, adding dimension to the complexion. TikTokers love Luna Magic’s affordable price and similar bronzy tone, making it a must-have dupe for budget-conscious makeup routines.
6. Milani Cream-To-Powder Foundation ($11) vs. KVD Vegan Beauty Good Apple Foundation ($38)
Why it’s one of the best makeup dupes: Both foundations promise smooth, full coverage with a lightweight feel. Milani’s version is praised on TikTok for its blendability and lasting power, closely mimicking KVD’s viral finish, though with a slightly limited shade range unfortunately.
7. e.l.f. 16HR Camo Concealer ($7) vs. Tarte Shape Tape Concealer ($30)
Why it’s one of the best makeup dupes: These concealers provide full crease-proof coverage with a large applicator. e.l.f.’s formula matte and long-wearing, making it a TikTok-approved alternative to Tarte’s cult favorite at a much lower price. I love applying this Camo Concealer with my ring finger for quick, seamless blending! See my review of the e.l.f. Camo Concealer linked below for more info!
RELATED READING: The elf 16Hr Camo Concealer Can Cover Anything
8. Maybelline Cheek Heat Sheer Blusher ($9) vs. Glossier Cloud Paint ($20)
Why it’s a great makeup dupe: Both are water-based cream blushes in paint-style tubes, giving a buildable, dewy flush. Maybelline’s version is a steal, with TikTok users praising its silky finish and blending ease, closely matching Glossier’s look. Maybelline’s cream blush is also one of the best cream blushers around!
9. NYX Lip Drip ($8) vs. Dior Addict Lip Oil ($38)
Why it’s one of the best makeup dupes: Both lip oils are non-sticky, hydrating, and give a glossy, slightly tinted finish for lips that look like glass. NYX’s version is a TikTok hit for its plumping effect and 12-hour hydration, offering a budget-friendly alternative to Dior’s luxe formula.
RELATED READING: The Best Drugstore Makeup Kit For Beginners
10. L’Oréal Paris Colour Riche Les Nus Lipstick ($10) vs. Charlotte Tilbury Pillowtalk Lipstick ($35)
Why it’s a great makeup dupe: L’Oréal’s lipstick offers a rich, matte nude shade similar to Charlotte Tilbury’s iconic Pillowtalk. Instagram beauty gurus love its hydrating, buildable formula, making it a great substitute for the high-end favorite.
11. Makeup Revolution Blush Bomb ($8) vs. Rare Beauty Liquid Pinch Blush ($23)
Why it’s one of the best makeup dupes: Both liquid blushes are highly pigmented, lightweight, and buildable. Makeup Revolution’s version is a TikTok favorite for its vibrant color and easy blending, closely mimicking Rare Beauty’s dewy finish.
12. e.l.f. Glossy Lip Stain ($6) vs. Yves Saint Laurent Vinyl Cream Lip Stain ($39)
Why it’s a great makeup dupe: Both lip stains provide long-lasting color with a glossy finish. e.l.f.’s formula is easy to apply and blot for all-day wear, making it a TikTok go-to for mimicking YSL’s luxurious look at a drugstore price.
13. Makeup Revolution Fast Base Contour Stick ($7) vs. Fenty Beauty Match Stix Contour Skinstick ($32)
Why it’s a great makeup dupe: These contour sticks are creamy, blendable, and great for sculpting. Makeup Revolution’s version is a TikTok favorite for its easy application and natural finish, closely resembling Fenty’s high-end formula.
14. Essence Lash Princess Mascara ($5) vs. IT Cosmetics Superhero Mascara ($28)
Why it’s a great makeup dupe: Both mascaras add length and volume without clumping. Essence’s fiber brush mimics IT Cosmetics’ nourishing formula, with TikTok users praising its dramatic effect and affordability.
15. e.l.f. Halo Glow Liquid Filter ($8) vs. Charlotte Tilbury Hollywood Flawless Filter ($46)
Why it’s a dupe: Both products blur pores and give a radiant glow, usable alone or under makeup. e.l.f.’s formula, infused with squalane and hyaluronic acid, is a TikTok darling for its dewy finish, closely matching Charlotte Tilbury’s iconic glow.
These makeup dupes have become crazy popular on TikTok and Instagram for their quality, affordability, and ability to rival high-end makeup products, making them the perfect dupes for beauty lovers on a budget in 2025!
